Google CEO Eric Schmidt has been talking to the financial analysts during the second-quarter 2009 earnings conference call on July 16.

“We do not plan to charge for it, in an open-source form. There may be other ways we can make money from it. If our platform strategy works, and there are many users of Chrome OS, there will be many opportunities to build profitable services on top of the platform. That’s been true for all of the successful platform plays in the history of computing. If it’s not successful, then it won’t really matter.”

Some of the options Google has to monetize Chrome OS are to have ad-supported and subscription-based services for the applications built on the operating system. Already today, major share of Google’s revenue comes from display advertising.

Cloud computing software like Evernote is already using this model and is experimenting with serving ads within the software and has a premium subscription option as a way to make money.

“We do things that are strategic because they get people to use the Internet in a clever way. They will search more, watch more on YouTube, and we know our ads work in a targeted way. We do not require each and every product to be profitable or not profitable”.

Chrome won’t be available for another year. And we know precious little about it beyond its due date and the fact that it’s designed primarily for netbooks. Nobody really knows at this point what impact, if any, the Chrome OS will have on you, me, Bill Gates, Steve Jobs, or anyone else.

But that didn’t stop the bloviation: “Five Reasons Why Microsoft Does Not Need to Worry About Chrome.” “Google’s War on the PC.” “How Will Chrome OS Change Gaming?” “Netbook OS Oddsmaking: Who Will Win the War?”

Posting something, anything at all, about Chrome OS was guaranteed to up your page views this week, so everybody (even Entertainment Weekly) did.

Unfortunately, most of those stories (with a few sensible exceptions) were either redundant or hooey.

via More news not good news | Mac OS X | Editors’ Notes | Macworld.

One of the things journalists / bloggers forget in chase for the page views, is to have a real story. Everyone is just trying to ride a wave and pick up some visitors here and there by just reporting what has already been said.

No one takes time to go to the original source, investigate things, analyze things and put their unique perspective into it. The reader is the loser in the short term, but the website / blog will also lose the credibility by just repeating what has already been said by competitors.

Mashable and likes must do it as otherwise their page views will drop, revenue will go and they will seize existing.

But too many new / upcoming bloggers are just reporting. Somehow they mistake useful and unique content for reporting what bigger bloggers are writing about. Always analyze information, go to the original source of the story and see if you can find unique angle, add your opinion to the story…

TheChromeCloud blog will focus on providing all the latest information on the new Web OS, also knows as Cloud Computing, trend. All the news, all the announcements, all the reviews, all the tips, all the tutorial you can imaging to make you more your operative system more web-centric and to improve your productivity.

Read the original Google announcement about the Google Chrome OS